Will mums decide the election?

March 17, 2010

It would seem that the leaders of the major parties have decided that the core demographic for the next election will be mums. Or at least that’s what it looks like given that they are all so keen to be cosying up to mumsnet.

But is it as easy as all that?

Not according to a great post by Becky McMichael. It starts simply – “Dear politicians…..we, the “ordinary” mums are not a frontier to be conquered.”

Read it all here.